At Rolex International Travel Agency, we employ a strategic mix of Above The Line (ATL) and Below The Line (BTL) marketing activities to connect with our customers effectively.
✅ ATL Activities – We enhance our brand visibility through TV ads, radio promotions, newspapers, and digital campaigns, ensuring a wide reach to global travelers.
✅ BTL Activities – We engage directly with our customers via travel fairs, exclusive offers, personalized promotions, and direct marketing, providing a more customized experience.
By combining ATL’s broad reach with BTL’s targeted approach, we create impactful marketing campaigns that inspire travel enthusiasts to explore the world with us.